Meet the Team

Established in 2005

Bespoke HR, co-owned by Alison and Ian King, was founded in 2005 by Alison to provide flexible and practical HR advice and guidance. We specialise in HR consultancy, employment law support and outsourced HR services tailored to businesses of all sizes.

Based in Guildford, Surrey, our team of experienced HR and business consultants works with hundreds of clients across the UK. We support a wide range of industries including healthcare, hospitality, finance, media, manufacturing and information technology.

All our consultants are CIPD-qualified, and we carefully match clients with consultants who have relevant industry experience. This ensures you receive a dedicated lead consultant who genuinely understands your organisation, backed by the expertise of our wider in-house team.

Whether you need day-to-day HR support, strategic HR planning or specialist employment law advice, we deliver pragmatic solutions that help your organisation thrive.

Alison King CIPD

Managing Director 

Alison founded Bespoke HR in 2005 and, for over 20 years, has helped the business grow to support hundreds of SMEs with outsourced HR services and consultancy. Drawing on extensive senior HR experience, she set up the business to provide flexible, high-quality support tailored to the needs of small and medium-sized businesses.

Bespoke HR takes a personal approach, with each client supported by an HR Consultant who gets to know their business and provides tailored advice. Alison takes pride in the strong, long-lasting relationships the business builds with clients and in helping them navigate employee relations, HR processes, and other challenges, including recruitment.

She is passionate about creating a rewarding and engaging workplace for the team. Outside work, Alison enjoys spending time with her family and dreams of taking a Winnebago on a tour across the United States.

Read our interview with Alison.

Ian King

Company Director

With 40 years of experience, Ian began his career training with the UK Atomic Energy Authority (UKAEA) in engineering. He spent 14 years working in electrical and mechanical engineering before moving into software engineering, where he built a successful 23-year career.

Throughout his professional journey, Ian has founded, owned, and managed several companies, gaining extensive expertise in business development and management.

Since 2005, Ian has co-owned Bespoke HR with Alison, the company’s founder. In 2012, he became Company Director and gradually focused more of his time on the business, and has now transitioned fully to Bespoke HR. He applies his technical and business experience to help manage and grow the company, focusing on finance, marketing, commercial strategy, IT, and process improvement and automation.

LinkedIn: Ian King

Nicky Mori CIPD

Managing Consultant

Nicky is a fully qualified CIPD professional who brings a wealth of knowledge and experience as a HR generalist. With over 10 years experience working within Senior HR roles in the service industry, Nicky’s expertise span over many HR disciplines including employee relations, recruitment, talent management and employee engagement.
When Nicky isn’t working she is kept busy with her young family and can be usually found travelling around the countryside in her VW camper van.

Read our interview with Nicky.

Katy Wade

Katy Wade CIPD

L&D Manager

Katy is a fully qualified CIPD professional with a postgraduate diploma in HR management and an Advanced Certificate in Employment Law. Katy has over 20 years of experience working mainly in the hospitality industry. She is passionate about supporting businesses to develop their teams; from recruiting the right person to implementing a sound learning and development strategy. In her spare time, Katy loves spending time with friends and her young family and is also a keen netball player.

Read our interview with Katy. 

Irene Sullivan

Siân ​Whittington CIPD

Senior HR Consultant

Siân joined the Bespoke HR team in 2017. As a fully CIPD qualified HR Consultant, her broad experience includes organisation design and development, talent planning, performance and reward, employee engagement, employee relations, HR compliance and HR information systems. Prior to joining the Bespoke HR team, Siân supported established organisations and entrepreneurial ventures advising them through their stages of creation, growth and stabilisation. In her spare time Siân can be found exploring leafy Surrey with her dog, teaching Pilates and experimenting in the kitchen (mainly with hot chillies).

Read our interview with Siân.

Laura Toft

Laura Toft CIPD

Senior HR Consultant

Laura joined Bespoke HR in 2023, having worked for the last five years in HR in healthcare, events, and further education industries. After completing her Level 5 CIPD this year, Laura is keen to continue to progress and develop her knowledge and skills. Outside of work, she loves to sing and is part of a ladies’ a cappella choir and quartet.

Read our interview with Laura. 

Headshot of Emma Heath, HR Consultant

Emma Heath CIPD

HR Consultant

Emma joined BespokeHR in April 2024. She has worked in HR for around eight years, predominantly within the education and charity sectors, and has recently begun studying for her Level 7 CIPD qualification. In her spare time, Emma likes to spend time with her family and friends and can often be found in the kitchen baking cupcakes with her young daughter.
 
 
Bria Freeburn

Bria Freeburn

HR Consultant

Bria joined Bespoke HR during her placement year as part of her Business Management degree in 2019. Since graduating with her MSc in Management (International Management), she has returned to Bespoke HR as an HR Assistant, promoted to Junior HR Consultant. When she isn’t working at Bespoke HR, she enjoys spending time with friends and family.

Read our interview with Bria.

Bria Freeburn

Ali Day MCIPD

HR Consultant

Ali joined us in 2025, she holds an MA in HR Management and has over eight years generalist HR experience predominantly within the FMCG sector. Following a career break to raise her two sons, Ali returned to HR in consultancy, supporting and working with clients across a wide variety of sectors.

LinkedIn: Ali Day

Bria Freeburn

Danielle Cooper

HR Consultant

Danielle completed her CIPD Level 5 qualification in 2016 and brings 10 years of HR experience across the aviation, travel, and technology sectors. She specialises in recruitment, IR35 compliance, and performance management. Outside of work, Danielle enjoys travelling and spending time with her young family on countryside dog walks.

LinkedIn: Danielle Cooper

Bria Freeburn

Kate Mace

HR Consultant

Kate is a fully qualified CIPD professional, with a Post graduate Advanced diploma in Strategic people management. Kate holds experience across various industries including Local government, Charity sector, Manufacturing, Professional services, Trade, Retail and healthcare.

Kate is passionate about supporting SME businesses to manoeuvre the employee lifecycle and bringing value by supporting strategic initiatives such as developing best practice processes, supporting and coaching managers, or delivering Learning and development programmes.

When Kate isn’t working she can usually be found walking her dog with her fiancé.

LinkedIn: Kate Mace

Photo of team

Clair Taylor

Finance Manager

Clair joined the Bespoke HR team in 2020 after taking a career break to raise her two children. She has a broad range of experience covering accounting, financial management and processes, gained across different sectors of industry. She achieved the ACCA qualification in 2010. Outside of work, Clair enjoys spending her time with her family and friends.

Charlie Andrews

Charlie Andrews

Payroll Coordinator

Charlie has over 15 years of payroll experience, in that time she has worked for payroll bureaus and has also run the end-to-end of in-house payrolls. She has worked for a variety of different industries, including education and healthcare. When she’s not at work, Charlie teaches Yoga, enjoys spending time outside and travelling the world. 

Juliet Vaill

Operations Assistant 

Juliet began her career in the entertainment industry and has since worked in a variety of different sectors. With over a decade of experience as a Communications Manager, she is committed to creating a positive workplace culture and promoting seamless operational efficiency. Outside of work, Juliet enjoys spending time with family and friends, travelling the world and cheering for her beloved football team, Aston Villa.

Headshot of Mille Hall

Grace King

Sales and Marketing Assistant

Grace is the Sales and Marketing Assistant at Bespoke HR, with a strong background in sales, marketing, and customer service. She began her career in London, working for a year as an Administrator at CIBT, a travel visa company, before spending 18 months with Seymour Estate Agents, gaining valuable experience across property lettings, sales, and marketing. Grace is currently studying towards her CIPD qualification in HR to broaden her understanding of people and business practices and to better understand the needs of Bespoke HR clients. Outside of work, she enjoys spending time with her friends and family.
Headshot of Mille Hall

Millie Hall

HR Administrator

Millie is working with us during her placement year, she is an undergraduate student studying Sociology and Criminology at Bournemouth University. In her spare time, Millie enjoys playing lacrosse and spending time with her friends.

Ishka King

Office Dog

Ishka joined the Bespoke HR team in 2012 when she started as an apprentice at just 8 weeks old. Ishka holds the most important role within the company, that of helping to keep the team stress free, taking it in turns to ensure everyone gets a chance to make a fuss of her and ensuring everyone knows if anyone comes to the office front door.