Meet the team

The people behind Bespoke HR: HR consultants, trainers, payroll and operations, based in Guildford, Surrey.

Bespoke HR is owned and run by Alison and Ian King, and was founded by Alison in 2005 to give employers flexible, practical HR advice. We work with businesses of all sizes across London, the South East and beyond, in sectors including healthcare, hospitality, finance, media, manufacturing and IT.

Every client has an assigned HR consultant who is CIPD-qualified, matched to their sector, and looks after them day to day, getting to know them and their business. The rest of the team also works on clients' accounts behind the scenes when needed, including our junior HR consultants, who are working towards their CIPD qualifications.

  • 100+Years of combined HR experience
  • CIPDQualified consultant assigned to every client
  • 100+Regular clients across London, the South East and beyond

Directors

Alison King, Managing Director

Alison King

Managing Director

Alison founded Bespoke HR in 2005 and, for over 20 years, has helped the business grow to support hundreds of SMEs with outsourced HR services and consultancy. Drawing on extensive senior HR experience, she set up the business to provide flexible, high-quality support tailored to the needs of small and medium-sized businesses.

Bespoke HR takes a personal approach, with each client supported by an HR Consultant who gets to know their business and provides tailored advice. Alison takes pride in the strong, long-lasting relationships the business builds with clients and in helping them navigate employee relations, HR processes, and other challenges, including recruitment.

She is passionate about creating a rewarding and engaging workplace for the team. Outside work, Alison enjoys spending time with her family and dreams of taking a Winnebago on a tour across the United States.

Ian King, Company Director

Ian King

Company Director

Throughout his professional journey, Ian has founded, owned, and managed several companies, gaining extensive expertise in business development and management.

Since 2005, Ian has co-owned Bespoke HR with Alison, the company’s founder. In 2012, he became Company Director and gradually focused more of his time on the business, and has now transitioned fully to Bespoke HR. He applies his technical and business experience to help manage and grow the company, focusing on finance, marketing, commercial strategy, IT, and process improvement and automation.

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HR consultants

Nicky Mori, Managing Consultant

Nicky Mori

Managing Consultant

Nicky is a fully qualified CIPD professional who brings a wealth of knowledge and experience as an HR generalist. With over 10 years’ experience in senior HR roles in the service industry, Nicky’s expertise spans many HR disciplines, including employee relations, recruitment, talent management and employee engagement.

When Nicky isn’t working she is kept busy with her young family and can usually be found travelling around the countryside in her VW camper van.

Katy Wade, Managing Consultant and L&D Manager

Katy Wade

Managing Consultant and L&D Manager

Katy is a fully qualified CIPD professional with a postgraduate diploma in HR management and an Advanced Certificate in Employment Law. Katy has over 20 years of experience working mainly in the hospitality industry. She is passionate about supporting businesses to develop their teams; from recruiting the right person to implementing a sound learning and development strategy. In her spare time, Katy loves spending time with friends and her young family and is also a keen netball player.

Laura Toft, Lead HR Consultant

Laura Toft

Lead HR Consultant

Laura joined Bespoke HR in 2023, having worked for five years in HR in the healthcare, events and further education industries. She completed her Level 5 CIPD qualification in 2023 and is keen to continue to progress and develop her knowledge and skills. Outside of work, she loves to sing and is part of a ladies’ a cappella choir and quartet.

Ali Day, Lead HR Consultant

Ali Day

Lead HR Consultant

Ali joined us in 2025. She holds an MA in HR Management and has over eight years’ generalist HR experience, predominantly within the FMCG sector. Following a career break to raise her two sons, Ali returned to HR in consultancy, supporting and working with clients across a wide variety of sectors.

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Emma Heath, Senior HR Consultant

Emma Heath

Senior HR Consultant

Emma joined Bespoke HR in 2024. She has worked in HR for around ten years, predominantly within the education and charity sectors, and is studying for her Level 7 CIPD qualification. In her spare time, Emma likes to spend time with her family and friends and can often be found in the kitchen baking cupcakes with her young daughter.

Bria Freeburn, HR Consultant

Bria Freeburn

HR Consultant

Bria joined Bespoke HR during her placement year in 2019 as part of her Business Management degree, working as an HR Assistant, where her focus was on recruitment and supporting the HR Consultants with employment relation issues. After graduating, she returned to Bespoke HR in the same role while completing her MSc in Management (International Business). Since graduating in 2022, Bria has continued to grow within the company, progressing from HR Assistant to Junior HR Consultant and now HR Consultant. She has experience across multiple sectors, with a broad generalist background. Her primary focus is within the hospitality industry, and she also has experience supporting schools. Bria specialises in employee relations and provides practical, people-focused HR support to clients. When she isn’t working at Bespoke HR, she enjoys spending time with friends and family.

Carli Hearne, HR Consultant

Carli Hearne

HR Consultant

Carli joined us in 2026 with over 15 years’ experience across the full employee lifecycle, from workforce planning, recruitment and onboarding through to employee relations, performance management and staff engagement. She has completed CIPD Level 5 study in HR Management and holds a CPCAB Level 2 qualification in Counselling Skills, and is currently studying for an MSc in Humanistic Psychotherapy. Her interest in how people think, communicate and relate to one another shapes the way she supports clients, alongside her HR experience. Outside of work, Carli lives with her husband, their six-year-old son and an eclectic collection of pets, including two cats, a millipede, a goldfish and a shrimp.

Olivia Moulder, HR Consultant

Olivia Moulder

HR Consultant

Olivia joined Bespoke HR in 2026. She has extensive experience as an HR Advisor, mainly in retail, including luxury retail, and in property. She completed her Level 7 CIPD qualification in 2026 and holds MCIPD status. Her main focus is employee relations, giving clients practical advice on the people issues they deal with day to day. Outside work, she enjoys spending time with friends and family.

Lily Bruce, Junior HR Consultant

Lily Bruce

Junior HR Consultant

Lily first joined us in 2024 for her placement year while studying Psychology at the University of Surrey in Guildford. She has since completed her degree and rejoined Bespoke HR as a Junior HR Consultant. In her spare time, Lily enjoys walking her dogs and spending time with her friends.

Chloe Cooper, HR Assistant

Chloe Cooper

HR Assistant

Chloe worked with us in 2018 after completing her GCSEs, helping ensure our filing system complied with new GDPR regulations. She then attended sixth form and went on to study Psychology at university, returning to support Bespoke HR between placements. After graduating, she spent six months backpacking around Australia and Southeast Asia and is now keen to continue developing her HR knowledge. Outside of work, Chloe enjoys planning her next trip – whether that’s travelling abroad or seeing Take That or McFly in concert.

Payroll, finance and operations

Clair Taylor, Finance Manager

Clair Taylor

Finance Manager

Clair joined the Bespoke HR team in 2020 after taking a career break to raise her two children. She has a broad range of experience covering accounting, financial management and processes, gained across different sectors of industry. She achieved the ACCA qualification in 2010. Outside of work, Clair enjoys spending her time with her family and friends.

Charlie Andrews, Payroll Coordinator

Charlie Andrews

Payroll Coordinator

Charlie has over 15 years of payroll experience. In that time she has worked for payroll bureaus and has also run in-house payrolls from end to end. She has worked for a variety of different industries, including education and healthcare. When she’s not at work, Charlie teaches yoga, enjoys spending time outside and travelling the world.

Juliet Vaill, Operations Assistant

Juliet Vaill

Operations Assistant

Juliet began her career in the entertainment industry and has since worked in a variety of different sectors. With over a decade of experience as a Communications Manager, she is committed to creating a positive workplace culture and promoting seamless operational efficiency. Outside of work, Juliet enjoys spending time with family and friends, travelling the world and cheering for her beloved football team, Aston Villa.

Grace King, Sales and Marketing Assistant

Grace King

Sales and Marketing Assistant

Grace is the Sales and Marketing Assistant at Bespoke HR, with a strong background in sales, marketing, and customer service. She began her career in London, working for a year as an Administrator at CIBT, a travel visa company, before spending 18 months with Seymour Estate Agents, gaining valuable experience across property lettings, sales, and marketing. Grace is currently studying towards her CIPD qualification in HR to broaden her understanding of people and business practices and to better understand the needs of Bespoke HR clients. Outside of work, she enjoys spending time with her friends and family.

Ishka King, Office Dog

Ishka King

Office Dog

Ishka joined the Bespoke HR team in 2012 when she started as an apprentice at just 8 weeks old. Ishka holds the most important role within the company, that of helping to keep the team stress free, taking it in turns to ensure everyone gets a chance to make a fuss of her and ensuring everyone knows if anyone comes to the office front door.

Talk to one of our consultants

If you are new to Bespoke HR, book a free 30-minute call with one of our HR consultants, with no obligation. Existing clients can contact their consultant as usual.