How HR can help your business succeed in 2024

How HR can support your business in 2024

Many businesses we work with rely on reactive HR, dealing with people issues as and when they arise. However, a strategic HR or a people strategy will allow businesses to create a framework to hire, manage, and develop employees in ways that support its goals and objectives. This means having the right people in the right places. Business objectives are no good without the right people.  Having a strategic HR plan in place means never being on the back foot, being able to project effectively, and reviewing HR processes and procedures.

How can HR help meet business objectives

The HR strategy should form part of the wider business strategy, identifying areas where HR can have an impact. These include:

  • Recruitment strategies and timelines – focusing on attracting the right talent to ensure the business can deliver.
  • Supporting efficiencies in the business by having the right people in the right places.
  • Focus on retention and keeping current employees and teams in the business.
  • Introducing management training for areas where skills gaps or knowledge may lie.

Recruiting the right people

It’s an employee’s market, and therefore businesses need to stand out as an employer of choice. The HR strategy should include the employee’s journey into the business, its adverts and the recruitment process. The recruitment process is the first impression a potential employee has, so it’s important to consider:

  1. Job adverts – do they sell the business? Do they grab candidate’s attention and are they posted on the right platforms? Does the one-click advert work for the business?
  2. What does Google say about your business? Does it give employees an insight into working for the company? Does the business have a team section on the website? Consider what could make it stand out from the competition.
  3. What is your recruitment process? Is it accessible? How long does it take and how many steps does it contain? A smooth recruitment process is attractive, and it makes a candidate feel that the business is organised and focused.

Retaining the right people

Staff retention starts on the first day an employee joins the business. Retention supports business productivity, and efficiencies and promotes a positive culture. This is where staff surveys can help managers understand employee sentiment and how they feel working for the business.


  • What a new employee receives on their first day. Is the day prepared and organised, starting with a warm welcome? Read our guide to onboarding.
  • The importance of communication – how are employees communicated with? Are there appraisals, 121s, or general catch-ups? Do employees feel they are embedded into the business?
  • The routes for staff progression – can employees see a future in the business?
  • The benefits on offer. These don’t have to be expensive, for example offering birthday days as holidays, extra holidays for years of service, organised activities and focuses for mental health and wellbeing (such as lunch club, and fitness clubs) and financial advisors being brought in to offer advice.

Upskilling and training staff

According to research, Gen Z and Millennials are prioritising training and development more than any other generation. More than 25% say training and development is the most important factor when it comes to their engagement as an employee. Training can support several different business objectives, and increase levels of motivation and productivity. Understanding where the skills gaps lie within the business will help identify where training could plug these holes. These can range from understanding business costs and efficiencies to managing people and developing leadership skills.

Next steps

  • Present the proposed objectives to senior management. That’s to make sure that it’s in line with the business objective and explain the context of these activities.
  • Agree on key timelines and deliverables and share the strategy with the business. Those objectives all have delivery dates. Timing within HR is crucial, for example, if you’re launching a product in July – which needs more support and an increase in staff, recruitment would be the first objective and should be the priority. HR will support the business on its journey throughout the year.

Efficiencies for all businesses are going to be a big focus for 2024, and a clear HR strategy will help support this. For more advice on your HR strategy, from our team of HR consultants, you can find out about how to work with Bespoke HR here. 

Written by:

Marketing Team
Marketing Team - We are a team of HR and business consultants based in Guildford, Surrey and work with hundreds of clients across a range of industries ranging from healthcare, hospitality and finance to media, manufacturing and IT.